Novgorod Clothing Brand Presented at the Collection Premiere Moscow International Fashion Exhibition

The Novgorod Region presented a new local brand of women’s clothing, REDKOE, at the international exhibition Collection Première Moscow. This is the biggest fashion industry forum in Russia and has been held since 2003 at the Expocentre exhibition centre. Each season the project brings together hundreds of clothing and accessory brands from around the world.

This year, 500 manufacturers from 20 countries showcased some 650 fashion brands. A new Russian brand, REDKOE, hit the market this summer. Its main focus is on dresses with unique prints that represent nature in the IUCN Red List.

“All prints are designed, drawn, and printed in house. Our print concept draws attention to the problem of endangered species of flora and fauna on our planet. Part of the proceeds from the purchase of our products are donated to the Forgotten Animals Foundation. We joined the exhibition a month after the official launch of the brand. As the brand is young, it was important to get a response and support for our product. As a result of the exhibition, we have developed a new promotion strategy and found new partners whose geography is extensive. Participating in an international exhibition at the beginning of our journey was a great and good impetus for further development and an understanding that we are on the right track,” says brand founder Julia Fokina.

This year, six entrepreneurs have already been able to take part in exhibitions of various kinds. Local organizations support businesses and companies with advice on events, help with organisational issues and the cost of exhibition space and equipment.

“This is a very relevant support measure. Participation in major trade fairs provides entrepreneurs with opportunities to find new partners, sales channels, and to present their own products to a specific target audience. Exhibitions are held in many areas, such as food and light industry, construction, crafts, and other trades. Therefore, a very wide range of entrepreneurs can take advantage of this support,” says Alexander Dementyev, director of the Agency for Development of Novgorod Region.

The Agency for Development of Novgorod Region and the My Business Centre supported the brand participation in the exhibition with regional funding. The support is aimed at implementing measures to promote goods, works and services of SMEs.